In tandum with our sister-agency (CommonWealth McCann), our agencies worked together to craft a look/feel to go along with our social campaign at CMA Fest 2023. In addition to our social contest winners' taking the stage, Chevrolet had several activations on the CMA grounds such as "Catch a Chevy" where you can catch a ride in a brand new chevrolet around the festival grounds. "Tracks in a Trax" where you can listen to music in a DJ-packed Chevy Trax and more. Our social team was tasked with designing paid social assets to give to the Country Music Association promote each of these activations. We created a look/feel using CMA fest x Chevy elements while creating a visual system that connected each paid piece to the overall visual identity of the event.