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General Motors
As an Art Director on the GM business, I am in charge of content creation and storytelling across a wide-range of areas. I have been tasked with creative work ranging from new-vehicle launches, PR stunts, earned media moments as well as social media content creation/strategy. As of 2024, I am the lead Art Director on the GM Envolve & CarBravo social media channels creating content tailored to each audience.
Media Impressions: ABC News, Good Morning America, Gear Junkie and more!
Art Director: Maegan Williamson
GCD: Joe Gielniak
ECD: Matthew Zelley
Agencies: Weber Shandwick, IPG
CHEVROLET // 2024 ALL-NEW TRAX REVEAL
In anticipation of the All-New Chevy Trax launch, we were tasked with creating exciting social content around the launch in addition to a running footage package, banner ads and social media image content. For the social content we leaned into the surging notion of "quiet quitting" which is a trend that was a surging topic among millenials on social media platforms, since the pandemic. My team and I came up with the idea to create a social media contest that is targeted towards these young millenials so they can “Fast Trax” their dreams, hence “Fast Trax your Future” we put out a call to action across @chevrolet social media channels asking users to submit a video explaining how $100,000 from chevy and 3-months with the All-New Chevy Trax would help them Fast Trax their dreams. We tapped into creative entrepreneur and CEO of Kickstarter, Everette Taylor to help amplify this call to action. We also created a full shot list for the running footage, designed banner ads, microsite banners and more in prep for this new launch.
Art Directors: Maegan Williamson + Taylor Gabrish
Copywriter: Brady Fredricksen
Associate Creative Director: Nate Paulson
Group Creative Directors: Liz Newman + Joe Gielniak
GM 2023 PROXY STATEMENT
I was asked to design the covers for the 2023 General Motor's Proxy Statement for our client. The ask of this year's proxy statement was to highlight their goal of moving towards an all-electric future, sustainability, employee spotlight and to feature their amazing all-new electric lineup. I explored multiple layout options and landed on this look which was a very clean and refreshed look , that focused on the pillars sustainability, vehicles, people and the future of electric vehicles.
Art Director/Graphic Designer: Maegan Williamson
GCD: Joe Gielniak
CADILLAC // ESCALADE IQ REVEAL
Cadillac asked our team to create a running footage package for the reveal of the 2025 Cadillac Escalade IQ for the launch event in New York City on 8/9/2023. I created the full shot list as well as storyboards for several location options. We landed on Antelope Island in Utah as a great place to show this code-red vehicle in a secluded yet stunning backdrop, while also showing EV range in an isolated location. Every shot was thoughtfully curated to show this iconic vehicle through storyboarding and brought to life on-set.
Art Director: Maegan Williamson
Group Creative Director: Joe Gielniak
VP Producer: Nathan Kostegian
Production: Local Boy
BLAZER EV REVEAL
Chevrolet released the All-New Blazer EV in July, 2022 and they asked our team to create a social piece to tell the story of Blazer EV in three pillars: Design, Performance and Technology. We selected 3 influencers that could relate to these pillars. Daniel Suarez, a Chevy NASCAR driver who adds a unique perspective on the history and spirit of Chevy racing. Auora James, a Fashion Designer who adds authentic reactions as she admires the thoughtful design and details of the vehicle. Lastly, Judner Aura a tech influencer who breaks down the features of this new in-vehicle tech.
Art Directors: Maegan Williamson + Paige Rosas
Copywriter: Erin Townsend
ACD: Jenne Webster
GCDs: Joe Gielniak + Liz Newman
CADILLAC // LYRIQ MEDIA LOAN 101 CARD
Cadillac asked us to design a card showcasing all of the Cadillac LYRIQ highlights for influencers as they get this vehicle on loan to create content around this year in 2024. I designed a front and back piece giving a bulleted list highlighting all of the best in-vehicle features, EV range and stylistic design. This was a digital piece as well which linked our to vehicle walk arounds and how-to videos of the vehicle on the Cadillac website.
Art Director/Designer: Maegan Williamson
Group Creative Director: Joe Gielniak
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