GMC asked our team to create a reveal piece for the All-New Sierra EV demonstrating the CrabWalk feature alongside the other crabwalking EVs in the lineup - The Hummer EV SUV and the Hummer EV pickup. To set the perfect scene, we filmed a snow-packed terrain, with the Sierra mountains in the backdrop. We then had a procession of Hummer EVs perform the crabwalk and right at the end, we revealed the Sierra EV coming out from behind the other vehicles to demonstrate the feature and masterfully navigate through the snow. 

This video is currently the most viewed and most liked post on any GMC post across all social channels. Currently holding in first place with 2.5 Million views on IG and the most engaged post yet.