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@GMenvolve Social (B2B)
As an Art Director on the GM business, I am in charge of content creation and storytelling across a wide-range of areas. I have been tasked with creative work ranging from new-vehicle launches, PR stunts, earned media moments as well as social media content creation/strategy. As of 2024, our agency won the GM Envolve (GM fleet) social account. I am the Lead Art Director on the GM Envolve social media channels creating B2B content tailored to fleet managers and fleet decision makers. Our goal when taking over GM Envolve's social channels is to create engaging B2B content thats informative, sharable, snackable and human. While creating social-first content with current social trends that are relevant while also not straying away from professional B2B content. Since taking over we have increased engagement and channel following significantly each month.
Art Director: Maegan Williamson
Copywriter: Collin Magin
ACD/GCD: Josh Cyccone + Ken Cellak
ECD: Matthew Zelley
Agencies: Weber Shandwick, IPG
EV LINEUP SOCIAL CONTENT
GREENSCREEN W/ SANDOR SERIES
Let's hear about GM Envolve's EV lineup from the expert himself. Sandor, VP of GM Envolve. One of the goals this year is to create a presence for Sandor on the social channels and one of the most engaging ways to get information out on social in 2024 is using the green screen filter that has been soaring all over TikTok and Instagram. We created a mini-series showcasing the full lineup w/ Sandor as our content creator talking about all the best features on each model that will create business solutions for fleet managers and fleet decision makers when picking their fleet needs.
"HOLD MY CHARGER"
"Hold my charger" is a play on the popular meme "Hold my beer" which indicates a sense of confidence and ego when said or an assurance that the action or behavior to follow will be successfully completed in an outstanding way. One tension we face with the Silverado EV is skeptics thinking it's not a capable work truck compared to a standard Silverado. So we leaned into a scrappy social approach to point out, indeed the SEV is a work truck and is more than capable of working on any job site.
EVs EXPLAINED SERIES
In an effort to teach our audiences about what each EV is capable of we created a social mini-series "EVs Explained" which goes down the full EV lineup showcasing how each nameplate is capable for solving business solutions for fleets. From a stylish SUV like Blazer or Equinox for sales managers, Silverado EV for worksites, or EV Vans for fleet efficiencies. "EVs Explained" series is one of the top performing content pieces in terms of engagement on GM Envolve social channels.
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