top of page
@Hilton Social
On the Hilton content team, I brainstormed, ideated, designed, shot and executed social-first concepts alongside my creative team from concept to execution stages. These concepts range from scrappy social-first TikToks to luxurious/refined property-focused content across several platforms. In addition to the Hilton brand social channels, I created content for @Hiltonhonors social, which focuses on attracting and retaining Hilton Honors members to sign up and bank points to spend on exclusive events and stays.
Senior Designer/AD: Maegan Williamson
Art Leads: Annette Zuozo & Sef Mahmoud
Copy Lead: Colleen McDunn
ACD + CD: Brielle Story & Myron Nilsson
Agency: Hilton In-House Creative Studio
@HILTON
REPOST WALLPAPER DESIGNS
As of 2024, Hilton rebranded, and I am in charge of helping implement it into a luxury-level look on social media through carousels, story highlights, and more. Each month, we create a carousel of the month's property openings, and I came up with several layout options of how to utilize the typography and imagery together to create a high-level look in a way that still feels native to the social platform it's on. In addition to this, I created a social-first suite of Instagram story wallpapers as a way to re-post content to our stories with a corresponding image/color of the content in the background layered with emojis and typography, which speak to each highlight like our partnerships with McLaren F1 racing, WICKED the movie, and more.
Senior Designer/AD: Maegan Williamson
Copywriter: Dom Flemings
Art + Copy Lead: Annette Zuozo + Colleen McDunn
GROUNDHOG DAY 2025 - TIKTOK
What is social media without some humor? Each year people wait to see what Punxsutawney Phil will predict -
6 more weeks of winter or an early spring? But with Hilton, we have your back for a nice destination regardless. Let's tie into the social-first animal reaction green screen trends by layering a stunned groundhog over some tropical vacation destinations with Hilton.
Sr. Art Director/Ideation: Maegan Williamson
Team finished executing video after I left Hilton.
Art & Copy Lead: Natalie Perez + Colleen McDunn
WHEN YOU'RE ON VACAY... - TIKTOK
It's a popular travel insight that people miss their pets when they go on vacation. Hopping onto this trend we created when you're on vacay and all you can think about is your pet... but twisted it to think about Duo thed Owl., Duolingo the mascot who went viral for "dying" and brands across social were joining the conversation to mourn the "loss" of the social media mascot. The team took it in this direction to join the convo and get other brands talking in our comments!
Sr. Art Director/Ideation: Maegan Williamson
Team finished executing video after I left Hilton
Art & Copy Lead: Natalie Perez + Colleen McDunn
"THIS IS YOUR REMINDER" - IG REEL
Using footage from a our Waldorf Astoria Los Cabos property, we will use relaxing/oasis shots that showcase warm weather year round - paired with a catchy track of to create a sense of a warm weather getaway. Along with a super that ties into the TikTok trend "Reminder: ___ looks like this year round" as a strategic way to entice bookings during the post time of January, and speaking authentically on social.
Sr. AD/Ideator: Maegan Williamson
Team finished executing video after I left Hilton.
Art & Copy Lead: Natalie Perez + Colleen McDunn
HILTON X GRADUATE TRIVIA - TIKTOK
Co-posted on Hilton & Graduate's TikTok, we leaned into the current TikTok trend of "trivia easter eggs", where each time a contestant gets an answer correct, they get to open an egg. Whoever gets to the bottom egg first wins a prize. This, was a social-first and scrappy way to create Hilton Honor's member engagement and a human element on our social channels while getting some Graduate and Hilton facts to our followers in a social-first way. See full project
Sr. Designer/AD's: Maegan Williamson + Evie Kugler
Senior Copywriter: Charlotte Williams
Art & Copy Lead: Sef Mahmoud & Colleen McDunn
SPA BLISS ASMR - IG REEL
HILTON HONORS EXPERIENCE - IG REEL
What began as a simple ask - to create an Instagram Reel to promote one of our Hilton property's spa turned into a relaxing ASMR/Self-indulgence experience. Leaning into the insight that people tend to put off treating themselves, we let this video be guests sign to do so with our Arizona Hilton Spa. This was a quick/snappy video which ties into the sounds and scenes you'd experience at the spa, bringing people the feeling of actually being there and enticing people to book the spa day with us.
Sr. Designer/AD: Maegan Williamson
Video Editor: Marjory Ramos
Sr. Copywriter: Dominique Flemings
Art & Copy Lead: Annette Zuozuo + Colleen McDunn
Being a Hilton Honors member includes many exclusive stays, meet and greets and experiences. We were tasked with creating a reel to excite members by these events and to entice them to redeem their points on exclusive experiences like this one that we featured. An experience at The Waldorf Astoria Monarch Beach Resort with a dinner prepared by celebrity chef, Nancy Silverton. The night was filled with a meet and greet, autographs and delectable courses at the gorgeous Waldorf property.
Sr. Designer /AD: Maegan Williamson
Video Editor: Maegan Williamson
Sr. Copywriter: Dominique Flemings
Art & Copy Lead: Annette Zuozuo + Colleen McDunn
VEGAS F1 - IG STORY DESIGN
VEGAS F1 - IG STORY DESIGN
HILTON X MCLAREN - STORY DESIGN
bottom of page