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Meritage Homes
I was asked to create the 2021 Digital Holiday Card for Meritage Homes as well as corresponding geo-targeted social media posts. Meritage homes is present in Arizona, Texas, California, Colorado, Georgia, Florida, Tennessee and the Carolinas. The concept my copywriter and I developed was to showcase three Holiday-inspired snow globes on a mantle to show each geographical climate where Meritage Homes has a presence. Meritage will then develop 10 replica snow globes to give to their top 10 agents as a Holiday gift. I illustrated, designed and animated each of the pieces.
Art Director: Maegan Williamson
Copywriter: Kate Sippel
Agency: Campbell Ewald, IPG
DIGITAL CARD ANIMATION
SOCIAL MEDIA
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