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General Motors // OnStar
In this role, I was an Art Director on the General Motors OnStar account. I designed and executed a wide range of print + digital assets for OnStar and its sub-brands OnStar Insurance + The OnStar Guardian App. In addition to this, I art directed new creative looks for new branding within OnStar vehicle collaborations such as the OnStar x Hummer EV creative. I ideated and executed a look and feel from start to finish and implemented a template and brand guidelines for the team to follow.
ONSTAR INSURANCE LOOK
Art Director: Maegan Williamson
Copywriters: Kate Sippel +Melissa Wade
ACD: Jake Kidd
Agency: Campbell Ewald, IPG
UX LAYOUTS + GIFS
ONSTAR GUARDIAN APP
ONSTAR x HUMMER EV CREATIVE
As the excitement over the first-ever GMC Hummer EV grew larger, OnStar decided to create a customized welcome experience for Hummer EV drivers. Any customer who buys a 2022 Hummer EV, will get 3 years of the OnStar Premium Plan along with an exclusive experience that has been created specifically for this audience. As the Art Director on this team, I explored many different options for a look + feel. I created this look and feel from concept to execution. Taking colors from the rugged GMC color pallet, while marrying these elements with core OnStar branding. As well as creating elements that symbolize the electricity of the EV features on this new vehicle. To follow, we implemented this look into a 30-day welcome cadence via email, print and social, and the design system that I developed was created into a template for the team.
LOOK + FEEL
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