Chevy asked our team to come up with a social concept that showed off the All-New Silverado HD while taking the comforts of home along for the ride, and targeting campers. My team and I found that 75% of polled campers want to become more adventurous cooks, 44% want to try new recipes and 23% want to learn new outdoor cooking skills. So we decided to show campers everywhere that they could create a "Truck to Table" dining experience by bringing the comforts of home along with them in their Silverado. Utilizing all the best features of the truck, we gave Chevrolet a way to own the camping space. We tapped trail-side cook and influencer, Jonathan Jones who helped us create a "how to" meal guide video as well as 6 recipes to post on Chevrolet's Pinterest.  Jonathan will also get to keep the All-New Silverado HD on loan for the course of a few months while he continues to use the truck to help him prep and cook meals campside.