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Disney Vacation Club
On the Disney Vacation Club creative team, I brainstorm, ideate, design, shoot, and execute
a wide range of brand work, OOH, streaming spots, and social-first concepts alongside my creative team from concept to execution stages. Through each piece, we ensure that Disney ID is coming through while showcasing each of our resorts.
Senior Art Director: Maegan Williamson
Senior Copywriter: Samantha Holm
ACD: Hunter Fugate
CDs: Emma Alvarez, Alicia Cressey
GCDs: Lisa Tango + Mike Wegener
Agency: Dentsu Creative
DVC WEST COAST STREAMING SPOT
We were asked to create a West Coast streaming spot for The Villas at Disneyland Hotel that showcased the proximity to the theme park in California, resort amenities, room interiors, and hint at the additional opportunities with Disney Vacation Club with Disney's Aulani Resort in Hawaii and overseas adventures that you can take. As the Art Director on this project, I ideated the overall visual approach on this spot from bringing in the VDH branding to create moving animations that carry the viewer through each frame while also telling a compelling story bringing storyboards to life alongside my creative team.
Senior Art Director + Senior Copywriter: Maegan Williamson + Samantha Holm
CDs: Alicia Cressey + Mike Wegener
ORLANDO I-94 BILLBOARD
The team was tasked with designing a billboard to be placed on the 1-94 freeway outside of Walt Disney World in Orlando, FL that captures the magic of Disney Vacation Club at the iconic Disney Polynesian Resort Villas & Bungalows. I designed this with the intention of heroing up those magical moments that guests can have year after year. Visually focusing on the Moana splash pad at Disney's Polynesian Resort and bringing that magic to life off the billboard symbolically and physically.
Senior Art Director: Maegan Williamson
Creative Director/Copy: Alicia Cressey
CDs: Alicia Cressey, Emma Alvarez, and Mike Wegener
BEING A MEMBER MEANS...
Leaning directly into the FOMO (fear of missing out) approach, we decided to make a highlight reel of what it means to be a Disney Vacation Club member to entice viewers to want to check out what it's all about. We pieced together aspirational moments with a focus on exclusive experiences that only DVC members get.
Senior Art Director: Maegan Williamson
Senior Copywriter: Samantha Holm
ACD: Hunter Fugate
MENTALLY I'M HERE
We tied into the social trend "Mentally I'm Here.." where creators pair the simple super with fast clips or imagery of their "happy place". Disney's Riviera Resort is a magical resort where many Disney Vacation Club members feel happiest, so we paired some of our beautiful social content with emojis and the super to make this own-able to DVC.
Senior Art Director: Maegan Williamson
Copywriter: Tom Preston
ACD: Hunter Fugate
10 YRS OF POLYNESIAN VILLAS & BUNG.
As a way to drum up excitement about Disney's Polynesian Villas & Bungalows' 10 Year Anniversary, we created "10 Faves for 10 Years" to nod to all of the characteristics that make up the resort that so many love! (Dole Whip, fireworks, monorail rides, and more!) As a plus-up, we designed a custom IG story frame where followers could click the "Add yours" button to share their favorite memories with us at Disney's Polynesian Villas & Bungalows!
Senior Art Director: Maegan Williamson
Senior Copywriter: Sam Holm
ACD: Hunter Fugate
ORGANIC STORIES + STATICS
On the social team, we have been striving to create fresh and engaging new organic approaches to get followers interacting with our posts. We have achieved this by meeting followers where they are natively on social with social-first meme-style content that relates to them, interactive polls via stories, "add yours" templates, and custom stickers designed by us for them for events like The 2025 Member Cruise and DVC Welcome Weeks.
Senior Art Director + Senior Copywriter: Maegan Williamson + Sam Holm
ACD: Hunter Fugate
2025 DVC COMBO SHOOT STILLS
2025 DVC COMBO SHOOT SOCIAL CAPTURE
As the Art Director on the 2025 Combo Shoot, I was tasked with compiling shot lists and magical moments to capture across stills, video, and social content captures at the Disney Vacation Club properties and Member Lounges at the parks. We built our asset library with moments that captured magical family adventures, character bounding(guests who dress inspired by characters) and character moments that would work well across mediums for our team and clients. Each location and wardrobe was carefully curated to tell the DVC story throughout each asset.
Senior Art Director: Maegan Williamson
CDs: Alicia Cressey, Emma Alvarez, and Mike Wegener
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