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Disney Vacation Club
As a Senior Art Director on Disney Vacation Club, I help lead integrated creative across brand campaigns, production, streaming, OOH, CRM and digital. My role spans concept development through execution — building campaign identities, directing shoots, shaping visual systems and partnering with creative teams to bring ideas to life consistently across channels. From large-scale brand moments to fully integrated sweepstakes campaigns, I focus on creating work that feels unmistakably Disney while staying strategically grounded, flexible and cohesive.
ORLANDO BILLBOARD
Senior Art Director: Maegan Williamson
CDs: Hunter Fugate +Emma Alvarez
GCDs: Lisa Tango + Mike Wegener
Agency: Dentsu Creative
I art directed and designed this Orlando OOH placement for Disney Vacation Club, using Moana to create a natural connection to Disney’s Polynesian Villas & Bungalows. The concept extended beyond the traditional billboard frame with a larger-than-life character moment, creating a more dimensional, immersive execution tailored to its environment.
Senior Art Director: Maegan Williamson
Creative Director/Copy: Alicia Cressey
DVC WEST COAST STREAMING SPOT
I art directed this Disney Vacation Club streaming spot, shaping the visual approach from concept through production. The piece was designed to capture the emotional side of Membership through cinematic vacation storytelling, balancing aspirational imagery with authentic Member moments to create a brand film that felt warm, elevated and distinctly Disney.
Senior Art Director: Maegan Williamson
Senior Copywriter: Sam Holm
2025 DVC COMBO SHOOT STILLS
2025 DVC COMBO SHOOT SOCIAL CAPTURE
As the Art Director on the 2025 Combo Shoot, I was tasked with compiling shot lists and magical moments to capture across stills, video, and social content captures at the Disney Vacation Club properties and Member Lounges at the parks. We built our asset library with moments that captured magical family adventures, character bounding(guests who dress inspired by characters) and character moments that would work well across mediums for our team and clients. Each location and wardrobe was carefully curated to tell the DVC story throughout each asset.
Senior Art Director: Maegan Williamson
CDs: Alicia Cressey, Emma Alvarez, and Mike Wegener
CAMPAIGN LOOK & FEEL
STREAMING SPOT
For the Aloha Hawai‘i Sweepstakes, I led the development of the campaign’s visual identity and helped shape its rollout across social, email and digital — creating a cohesive system that balanced a distinctly Hawaiian sense of place with the DVC brand. The campaign also marked DVC’s first-ever TikTok debut, where I helped establish how the brand could show up on-platform through trend-led, native creative. For paid social, I developed thumb-stopping concepts designed to feel like content first and advertising second. The campaign drove record-breaking entries and became a model for future sweepstakes
Senior Art Director + Designer: Maegan Williamson
CDs: Mike Wegener + Emma Alvarez
PAID LAUNCH - TIKTOK
Launch: For DVC’s first-ever TikTok post, we launched a FOMO-driven concept designed to make the sweepstakes feel instantly desirable. The creative paired aspirational AULANI imagery with a simple ‘this could be you’ hook to drive entries.”
Senior Art Director + Creative oversight: Maegan Williamson
Senior Copywriter: Peter Lavergata
ORGANIC LAUNCH - INSTAGRAM
We tied into the social trend "You look happier" as a fun and engaging hook to get viewers' attention on organic as a way to introduce the opportunity to win a dream Disney vacation to Hawaii! This was co-posted by DVC and Disney's AULANI Resort in Hawaii.
Senior Art Director + Creative oversight: Maegan Williamson
Senior Copywriter: Peter Lavergata
FOLLOW UP- PAID - TIKTOK
To sustain momentum, we followed with a ‘Do you want to win a dream trip to Hawai‘i?’ concept that created urgency and reminded viewers there was still time to enter.
Senior Art Director + Creative oversight: Maegan Williamson
Senior Copywriter: Peter Lavergata
DIGITAL BANNERS + EMAIL SUITE
For the Aloha Hawai'i Sweepstakes, I led the development of the campaign's visual identity & helped shape its rollout across social, email and digital — art directing a cohesive system that balanced a distinctly Hawaiian sense of place with the DVC brand. The campaign also marked DVC 's first-ever TikTok debut, where I helped establish how the brand could show up on the platform from day one through trend-led. native creative. For paid social, I developed thumb-stopping "friend in feed" concepts designed to feel like content first & advertising second. The approach drove awareness & entries throughout the campaign, with the launch generating more entries than ever before and becoming a model for the next sweepstakes.
Senior Art Director + Designer: Maegan Williamson
Senior Designer: Nathan Burns
CD/Copywriters: Alicia Cressey + Lisa Tango
CAMPAIGN LOOK & FEEL
I developed the campaign’s visual identity from the ground up, creating a flexible system that blended Disney magic with the rugged spirit of the outdoors. An adventure-inspired badge, layered typography, custom iconography, and an earthy palette came together to create a distinctive campaign world that could flex seamlessly across streaming, social, email, and digital.
Senior Art Director + Designer: Maegan Williamson
STREAMING SPOT - :60
I art directed the streaming campaign, bringing the Magic & Mountains identity to life through motion and storytelling. A split-screen device visually connected Walt Disney World and Wyoming, creating a flexible framework that carried the campaign across:60, :30 and:15 spots for YouTube and Hulu.
Senior Art Director: Maegan Williamson
Copywriter: Jack Lyons
TIKTOK PAID - LAUNCH
TIKTOK PAID - SUSTAIN
TIKTOK PAID - LAST CHANCE
PAID TIKTOK ASSETS
DISPLAY CARD - LAUNCH
DISPLAY CARD - LAST CHANCE
TIKTOK SUPER-LIKE ICON
To make Magic & Mountains feel native to TikTok’s paid experience, I extended the campaign identity into custom display cards and a branded Super Like animation. The display cards adapted campaign messaging across launch and last-chance phases, while the Hiker Mickey icon brought a recognizable campaign element directly into the TikTok interface — blending branded design with platform-native behavior. This extension allows the creative to live naturally in the platform.
Senior Art Director + Creative Oversight: Maegan Williamson
Copywriter: Jack Lyons
ORGANIC - "THIS COULD BE YOUR VIEW"
This social-first concept puts viewers behind Goofy's binoculars, revealing the experiences they could win from
The Cabin's at Disney's Fort Wilderness Resort to a week in Wyoming. Each reveal uses the campaigns adventure-inspired visual language to turn the prize into an immersive POV.
Senior Art Director + Creative Oversight: Maegan Williamson
Copywriter: Jack Lyons
LAUNCH EMAIL
ORGANIC - "WHERE MAGIC STICKS"
Inspired by the campaign lockup badge, this concept uses a sticker-like treatment that "travels" across the textures and destinations featured in the prize. Quick transitions create a playful connection between Walt Disney World (Park), The Cabins Resort and a week in Wyoming while keeping the campaign identity front and center.
Senior Art Director + Creative Oversight: Maegan Williamson
Copywriter: Jack Lyons
SUSTAIN EMAIL
LAST CHANCE EMAIL
DIGITAL DISPLAY BANNERS
I art directed the campaign’s CRM and digital display extensions, guiding the design across launch, sustain, and last-chance phases. The visual system carried through email and animated banners with consistent use of split-screen imagery, typography, color, and campaign messaging — adapting seamlessly across formats and sizes while maintaining a cohesive brand presence.
Senior Art Director + Creative Oversight: Maegan Williamson
Senior Graphic Designers: Garrett Kellogg + Nathan Burns
Copywriter: Jack Lyons
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