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Disney Vacation Club
As part of the Disney Vacation Club creative team, I concept, design, and bring to life a wide range of tactics from brand campaigns, OOH, streaming spots, and social-first content with integrated storytelling. Alongside my team, we bring ideas from brainstorm to final execution, ensuring each piece captures the magic of being a Disney Vacation Club Member year-after-year. DVC is Disney's flexible vacation ownership program where members can join and use their points to stay at Walt Disney Resorts, claim exclusive perks and events at the parks and more!
Senior Art Director: Maegan Williamson
Senior Copywriter: Samantha Holm
ACD: Hunter Fugate
CDs: Emma Alvarez, Alicia Cressey
GCDs: Lisa Tango + Mike Wegener
Agency: Dentsu Creative
DVC WEST COAST STREAMING SPOT
We were asked to create a West Coast streaming spot for The Villas at Disneyland Hotel that showcased the proximity to the theme park in California, resort amenities, room interiors, and hint at the additional opportunities with Disney Vacation Club with Disney's Aulani Resort in Hawaii and overseas adventures that you can take. As the Art Director on this project, I ideated the overall visual approach on this spot from bringing in the VDH branding to create moving animations that carry the viewer through each frame while also telling a compelling story bringing storyboards to life alongside my creative team.
Senior Art Director + Senior Copywriter: Maegan Williamson + Samantha Holm
CDs: Alicia Cressey + Mike Wegener
ORLANDO BILLBOARD
The team was tasked with designing a billboard to be placed on the 1-94 freeway outside of Walt Disney World in Orlando, FL that captures the magic of Disney Vacation Club at the iconic Disney Polynesian Resort Villas & Bungalows. I designed this with the intention of heroing up those magical moments that guests can have year after year. Visually focusing on the Moana splash pad at Disney's Polynesian Resort and bringing that magic to life off the billboard symbolically and physically. i also included fireworks to hint at the prozimity to the park from the resort.
Senior Art Director: Maegan Williamson
Creative Director/Copy: Alicia Cressey
CDs: Alicia Cressey, Emma Alvarez, and Mike Wegener
BEING A MEMBER MEANS...
Leaning directly into the FOMO (fear of missing out) approach, we decided to make a highlight reel of what it means to be a Disney Vacation Club member to entice viewers to want to check out what it's all about. We pieced together aspirational moments with a focus on exclusive experiences that only DVC members get.
Senior Art Director: Maegan Williamson
Senior Copywriter: Sam Holm
ACD: Hunter Fugate
MENTALLY I'M HERE
We tied into the social trend "Mentally I'm Here.." where creators pair the simple super with fast clips or imagery of their "happy place". Disney's Riviera Resort is a magical resort where many Disney Vacation Club members feel happiest, so we paired some of our beautiful social content with emojis and the super to make this own-able to DVC.
Senior Art Director: Maegan Williamson
Copywriter: Tom Preston
ACD: Hunter Fugate
HOW TO SPEND YOUR STAY....
As a way to show off our resorts to followers who may not be DVC members, we decided to create a mini-series of "How to spend your stay" at each resort. This reel focuses on the Hawaii resort, Aulani. Each super focuses on something fun you can do at the resort while also showing exciting things you can do during your stay. This reel is meant to drive excitement and bookings!
Senior Art Director: Maegan Williamson
Senior Copywriter: Sam Holm
ACD: Hunter Fugate
On the social team, we have been striving to create fresh and engaging new organic approaches to get followers interacting with our posts. We have achieved this by meeting followers where they are natively on social with social-first trendy content that relates to them, interactive polls via stories, "add yours" templates, and custom stickers designed by us for them for events like The 2025 Member Cruise and DVC Welcome Weeks and even holiday takeover profile pictures for Halloween and the fall and winter Holiday seasons!
Senior AD + Illustrator: Maegan Williamson
Senior Copywriter: Sam Holm
CDs: Hunter Fugate + Emma Alvarez
SWEEPS LAUNCH - TIKTOK
As DVC's first TikTok post EVER! We launched a very FOMO-driven concept. Which hits the fear of missing out right on its head by showing users THIS is what your life could look like if you were to enter the sweepstakes, and win, so let this video be your sign to enter! This messaging is served up with visually aesthetic moments at Disney's AULANI Resort in Hawaii.
Senior Art Director: Maegan Williamson
Senior Copywriter: Peter Lavergata
SWEEPS LAUNCH - INSTAGRAM
We tied into the social trend "You look happier" as a fun and engaging hook to get viewers attention on organic as a way to introduce the opportunity to win a dream Disney vacation to Hawaii! This was co-posted by DVC and Disney's AULANI Resort in Hawaii.
Senior Art Director: Maegan Williamson
Copywriter: Peter Lavergata
WANT A CHANCE TO WIN? TIKTOK
To follow up the launch post, we hit TikTok again with enticing question "Do you want to win a dream trip to Hawaii?" This video serves as a reminder to viewers that they still have a chance to win!
Senior Art Director: Maegan Williamson
Copywriter: Peter Lavergata
DIGITAL + CRM TACTICS
After I crafted the sweepstakes look and feel of the sweeps campaign, I worked collaboratively with our Senior Designer to create a cohesive visual system across our monthly newsletters, emails and digital banners. Once we crafted templates, we built a cadence of launch, sustain and last chance deliverables to drive urgency to enter throughout the duration of the campaign.
Senior Art Director: Maegan Williamson
Senior Designer: Nathan Burns
Senior Copywriter: Peter Lavergata + Tom Preston
2025 DVC COMBO SHOOT STILLS
2025 DVC COMBO SHOOT SOCIAL CAPTURE
As the Art Director on the 2025 Combo Shoot, I was tasked with compiling shot lists and magical moments to capture across stills, video, and social content captures at the Disney Vacation Club properties and Member Lounges at the parks. We built our asset library with moments that captured magical family adventures, character bounding(guests who dress inspired by characters) and character moments that would work well across mediums for our team and clients. Each location and wardrobe was carefully curated to tell the DVC story throughout each asset.
Senior Art Director: Maegan Williamson
CDs: Alicia Cressey, Emma Alvarez, and Mike Wegener
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