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Disney Vacation Club
As a Senior Art Director on Disney Vacation Club (DVC), I help lead the creative vision on social-first content and bring stories to life across integrated campaigns and brand storytelling—guiding work from early concept through production and final execution. I bring a social-first perspective to the larger creative ecosystem, shaping ideas, helping lead social-native best practices, and partnering across disciplines to build work that's culturally relevant, platform-native, and distinctly DVC. From always-on content to major campaign moments, I balance big-picture art direction with hands-on craft to create a cohesive Member experience. Beyond social, I help shape broader brand storytelling across streaming spots, sweepstakes campaign identities, OOH, and integrated creative—bringing the same strategic thinking and art direction across every touchpoint.
Senior Art Director: Maegan Williamson
Senior Copywriter: Samantha Holm
ACD: Hunter Fugate
CDs: Emma Alvarez, Alicia Cressey
GCDs: Lisa Tango + Mike Wegener
Agency: Dentsu Creative
DVC WEST COAST STREAMING SPOT
We were asked to create a West Coast streaming spot for The Villas at Disneyland Hotel that showcased the proximity to the theme park in California, resort amenities, room interiors, and hint at the additional opportunities with Disney Vacation Club with Disney's Aulani Resort in Hawaii and overseas adventures that you can take. As the Art Director on this project, I ideated the overall visual approach on this spot from bringing in the VDH branding to create moving animations that carry the viewer through each frame while also telling a compelling story bringing storyboards to life alongside my creative team.
Senior Art Director + Senior Copywriter: Maegan Williamson + Samantha Holm
CDs: Alicia Cressey + Mike Wegener
ORLANDO BILLBOARD
The team was tasked with designing a billboard to be placed on the 1-94 freeway outside of Walt Disney World in Orlando, FL that captures the magic of Disney Vacation Club at the iconic Disney Polynesian Resort Villas & Bungalows. I designed this with the intention of heroing up those magical moments that guests can have year after year. Visually focusing on the Moana splash pad at Disney's Polynesian Resort and bringing that magic to life off the billboard symbolically and physically. i also included fireworks to hint at the prozimity to the park from the resort.
Senior Art Director: Maegan Williamson
Creative Director/Copy: Alicia Cressey
CDs: Alicia Cressey, Emma Alvarez, and Mike Wegener
THIS IS YOUR SIGN...
This post was targeted to encourage our Non-Member followers to say "yes" to years of dream stays with Disney Vacation Club. To do this we created an inspirational Reel to showcase some of the great benefits of coming home to the magic year-after-year.
Senior Art Director: Maegan Williamson
Copywriter: Jack Lyons
MENTALLY I'M HERE
We tied into the social trend "Mentally I'm Here.." where creators pair the simple super with fast clips or imagery of their "happy place". Disney's Riviera Resort is a magical resort where many Disney Vacation Club members feel happiest, so we paired some of our beautiful social content with emojis and the super to make this own-able to DVC.
Senior Art Director: Maegan Williamson
Copywriter: Tom Preston
HOW TO SPEND YOUR STAY....
As a way to show off our resorts to followers who may not be DVC members, we decided to create a mini-series of "How to spend your stay" at each resort. This reel focuses on the Hawaii resort, Aulani. Each super focuses on something fun you can do at the resort while also showing exciting things you can do during your stay. This reel is meant to drive excitement and bookings!
Senior Art Director: Maegan Williamson
Senior Copywriter: Sam Holm
DVC'S 35TH ANNIVERSARY
For DVC's 35th Anniversary, we transformed a trending social format into a brand-ownable celebration, using our anniversary lockup as a lens for iconic Disney destinations. The execution paired a culturally relevant behavior with a distinctly DVC visual idea, driving strong social engagement across Meta platforms.
Senior Art Director: Maegan Williamson
Copywriter: Jack Lyons
SEASONAL INSTAGRAM PFP'S (PROFILE PICS)
To keep DVC's social presence feeling fresh and timely, I create seasonal evolutions of the brand's iconic Mickey globe—reimagining the profile identity around key moments throughout the year. Each design balances playful, platform-first creativity with thoughtful brand stewardship, giving the community something new to discover while keeping DVC instantly recognizable.
Senior AD + Illustrator: Maegan Williamson
"WELCOME HOME TO..."
We pitched "Welcome Home To..." as a recurring social mini-series that celebrates each DVC resort across the portfolio. This installment features The Cabins at Disney's Fort Wilderness Resort, using immersive sights and sounds from crackling campfires to rustling pines to transport viewers into the experience. Paired with the iconic Member greeting "Welcome Home", the series invites audiences to feel as though they have just
arrived at "home"
Senior Art Director: Maegan Williamson
Senior Copywriter: Sam Holm
YOU MIGHT BE A MEMBER IF...
To show our Non-Member followers some of the ways they may already Vacation like a DVC Member and should consider Membership, we created a Reel inspiring them to take the next step and make it official with a DVC Membership while also highlighting some familiar feelings Members can also relate to while watching.
Senior Art Director: Maegan Williamson
Copywriter: Jack Lyons
BEING A MEMBER MEANS...
Leaning directly into the FOMO (fear of missing out) approach, we decided to make a highlight reel of what it means to be a Disney Vacation Club member to entice viewers to want to check out what it's all about. We pieced together aspirational moments with a focus on exclusive experiences that only DVC members get.
Senior Art Director: Maegan Williamson
Senior Copywriter: Sam Holm
"THIS AND..."
We tapped into the "This and..." trend to celebrate the little moments that make a DVC stay feel like home. From hearing "Welcome home" to pool days and being just steps from the Parks. To bring this concept to life authentically, I developed and art directed a social-first shoot shotlist for this concept that was captured at The Villas at Disneyland Hotel. We captured native, lo-fi content specifically for the way Members experience and share their vacations on social. The result transformed a trending format into a distinctly DVC story, rooted in real Member moments rather than a tradittional campign content.
Senior Art Director: Maegan Williamson
Copywriter: Jack Lyons
Beyond just the typical in-feed posts, we also look for new ways to make DVC part of how Members actually use social — creating content designed to be saved, shared, personalized and passed along. From custom Instagram story stickers and downloadable keyboard stickers to "Add Yours" templates and original commemorative illustrated poster artwork, each execution gives Members a new way to show off the places, memories, and milestones they're proud to call their own.
Senior Art Director: Maegan Williamson
Senior Copywriter: Sam Holm
Art Director: Nadine Mamane
Copywriter: Jack Lyons
"MY CAMERA ROLL AS A DVC MEMBER..."
Tapping into the popularity of POV and "camera roll" storytelling, we created a social-first concept designed to capture what life as a DVC Member actually looks like— from resort stays and dining to the spontaneous moments in between. The idea helped inspire a a social-first shoot allowing us to capture authentic, platform-native content specifically through the lens of a Member's camera roll. The result was an aspirational but relatable look at membership that invited audiences to picture these moments as their own — and become a strong-performing piece of social content for the brand.
Senior Art Director: Maegan Williamson
Copywriter: Jack Lyons
2025 DVC COMBO SHOOT STILLS
2025 DVC COMBO SHOOT SOCIAL CAPTURE
As the Art Director on the 2025 Combo Shoot, I was tasked with compiling shot lists and magical moments to capture across stills, video, and social content captures at the Disney Vacation Club properties and Member Lounges at the parks. We built our asset library with moments that captured magical family adventures, character bounding(guests who dress inspired by characters) and character moments that would work well across mediums for our team and clients. Each location and wardrobe was carefully curated to tell the DVC story throughout each asset.
Senior Art Director: Maegan Williamson
CDs: Alicia Cressey, Emma Alvarez, and Mike Wegener
SWEEPS LAUNCH - TIKTOK
As DVC's first TikTok post EVER! We launched a very FOMO-driven concept. Which hits the fear of missing out right on its head by showing users THIS is what your life could look like if you were to enter the sweepstakes, and win, so let this video be your sign to enter! This messaging is served up with visually aesthetic moments at Disney's AULANI Resort in Hawaii.
Senior Art Director: Maegan Williamson
Senior Copywriter: Peter Lavergata
SWEEPS LAUNCH - INSTAGRAM
We tied into the social trend "You look happier" as a fun and engaging hook to get viewers attention on organic as a way to introduce the opportunity to win a dream Disney vacation to Hawaii! This was co-posted by DVC and Disney's AULANI Resort in Hawaii.
Senior Art Director: Maegan Williamson
Copywriter: Peter Lavergata
WANT A CHANCE TO WIN? TIKTOK
To follow up the launch post, we hit TikTok again with enticing question "Do you want to win a dream trip to Hawaii?" This video serves as a reminder to viewers that they still have a chance to win!
Senior Art Director: Maegan Williamson
Copywriter: Peter Lavergata
For the Aloha Hawai'i Sweepstakes, I led the development of the campaign's visual identity & helped shape its rollout across social, email and digital — art directing a cohesive system that balanced a distinctly Hawaiian sense of place with the DVC brand. The campaign also marked DVC 's first-ever TikTok debut, where I helped establish how the brand could show up on the platform from day one through trend-led. native creative. For paid social, I developed thumb-stopping "friend in feed" concepts designed to feel like content first & advertising second. The approach drove awareness & entries throughout the campaign, with the launch generating more entries than ever before and becoming a model for the next sweepstakes.
Senior Art Director + Designer: Maegan Williamson
CD/Copywriters: Alicia Cressey + Lisa Tango
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