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@Disneyvacationclub - Social
As a Senior Art Director on Disney Vacation Club, I help lead the creative vision for DVC’s social channels—developing platform-native ideas designed to feel at home in the feed while still distinctly Disney. From reactive cultural moments and meme-driven content to Instagram-native formats, community engagement, shoots and evergreen storytelling, I work across concept, art direction, and execution to turn Member behaviors and brand truths into content people actually want to interact with. My approach balances big-picture social strategy with hands-on craft—identifying emerging formats and platform behaviors, translating them through the DVC brand, and building repeatable creative systems that keep the channel feeling fresh, relevant, and unmistakably Member-first.
Senior Art Director: Maegan Williamson
Copywriters: Jack Lyons + Sam Holm
CDs: Hunter Fugate + Emma Alvarez
GCDs: Lisa Tango + Mike Wegener
Agency: Dentsu Creative
@DVC ORGANIC
THIS IS YOUR SIGN...
This post was targeted to encourage our Non-Member followers to say "yes" to years of dream stays with Disney Vacation Club. To do this we created an inspirational Reel to showcase some of the great benefits of coming home to the magic year-after-year.
Senior Art Director: Maegan Williamson
Copywriter: Jack Lyons
MENTALLY I'M HERE
We tied into the social trend "Mentally I'm Here.." where creators pair the simple super with fast clips or imagery of their "happy place". Disney's Riviera Resort is a magical resort where many Disney Vacation Club members feel happiest, so we paired some of our beautiful social content with emojis and the super to make this own-able to DVC.
Senior Art Director: Maegan Williamson
Copywriter: Tom Preston
HOW TO SPEND YOUR STAY....
As a way to show off our resorts to followers who may not be DVC members, we decided to create a mini-series of "How to spend your stay" at each resort. This reel focuses on the Hawaii resort, Aulani. Each super focuses on something fun you can do at the resort while also showing exciting things you can do during your stay. This reel is meant to drive excitement and bookings!
Senior Art Director: Maegan Williamson
Senior Copywriter: Sam Holm
DVC'S 35TH ANNIVERSARY
For DVC's 35th Anniversary, we transformed a trending social format into a brand-ownable celebration, using our anniversary lockup as a lens for iconic Disney destinations. The execution paired a culturally relevant behavior with a distinctly DVC visual idea, driving strong social engagement across Meta platforms.
Senior Art Director: Maegan Williamson
Copywriter: Jack Lyons
SEASONAL INSTAGRAM PFP'S (PROFILE PICS)
To keep DVC's social presence feeling fresh and timely, I create seasonal evolutions of the brand's iconic Mickey globe—reimagining the profile identity around key moments throughout the year. Each design balances playful, platform-first creativity with thoughtful brand stewardship, giving the community something new to discover while keeping DVC instantly recognizable.
Senior AD + Illustrator: Maegan Williamson
"THIS AND..."
We tapped into the "This and..." trend to celebrate the little moments that make a DVC stay feel like home. From hearing "Welcome home" to pool days and being just steps from the Parks. To bring this concept to life authentically, I developed and art directed a social-first shoot shotlist for this concept that was captured at The Villas at Disneyland Hotel. We captured native, lo-fi content specifically for the way Members experience and share their vacations on social. The result transformed a trending format into a distinctly DVC story, rooted in real Member moments rather than a tradittional campign content.
Senior Art Director: Maegan Williamson
Copywriter: Jack Lyons
"WELCOME HOME TO..."
We pitched "Welcome Home To..." as a recurring social mini-series that celebrates each DVC resort across the portfolio. This installment features The Cabins at Disney's Fort Wilderness Resort, using immersive sights and sounds from crackling campfires to rustling pines to transport viewers into the experience. Paired with the iconic Member greeting "Welcome Home", the series invites audiences to feel as though they have just
arrived at "home"
Senior Art Director: Maegan Williamson
Senior Copywriter: Sam Holm
YOU MIGHT BE A MEMBER IF...
To show our Non-Member followers some of the ways they may already Vacation like a DVC Member and should consider Membership, we created a Reel inspiring them to take the next step and make it official with a DVC Membership while also highlighting some familiar feelings Members can also relate to while watching.
Senior Art Director: Maegan Williamson
Copywriter: Jack Lyons
BEING A MEMBER MEANS...
Leaning directly into the FOMO (fear of missing out) approach, we decided to make a highlight reel of what it means to be a Disney Vacation Club member to entice viewers to want to check out what it's all about. We pieced together aspirational moments with a focus on exclusive experiences that only DVC members get.
Senior Art Director: Maegan Williamson
Senior Copywriter: Sam Holm
MEMBER DRIP
To showcase new DVC Member merchandise, we leaned into Instagram’s new video carousel capabilities, creating GIF-like looping assets that brought each product to life in-feed. The result was a more playful, dynamic take on a traditional merch drop—designed specifically around how Members scroll, discover and engage on social.
Senior Art Director: Maegan Williamson
ACD Copywriter: Hunter Fugate
CDs: Megan Moore, Hunter Fugate, Emma Alvarez
Beyond just the typical in-feed posts, we also look for new ways to make DVC part of how Members actually use social — creating content designed to be saved, shared, personalized and passed along. From custom Instagram story stickers and downloadable keyboard stickers to "Add Yours" templates and original commemorative illustrated poster artwork, each execution gives Members a new way to show off the places, memories, and milestones they're proud to call their own.
Senior Art Director + Senior Copywriter: Maegan Williamson + Sam Holm
Art Director + Copywriter: Nadine Mamane + Jack Lyons
"MY CAMERA ROLL AS A DVC MEMBER..."
Tapping into the popularity of POV and "camera roll" storytelling, we created a social-first concept designed to capture what life as a DVC Member actually looks like— from resort stays and dining to the spontaneous moments in between. The idea helped inspire a a social-first shoot allowing us to capture authentic, platform-native content specifically through the lens of a Member's camera roll. The result was an aspirational but relatable look at membership that invited audiences to picture these moments as their own — and become a strong-performing piece of social content for the brand.
Senior Art Director: Maegan Williamson
Copywriter: Jack Lyons
MEME-BERS VIDEO CAROUSEL
MEMEbers turned relatable DVC Member moments into a series of motion-based memes designed specifically for Instagram. Leveraging the platform’s new ability to incorporate video and GIF-style content in carousels, we created a social-first format built around Member behaviors, inside jokes, and shared experiences. The result was a playful, highly recognizable content series that felt native to the platform and gave Members plenty of “that’s so me” moments to share.
Senior Art Director: Maegan Williamson
ACD Copywriter: Hunter Fugate
CDs: Megan Moore, Hunter Fugate, Emma Alvarez
MAGIC & MOUNTAINS SWEEPS LAUNCH
This social-first concept puts viewers behind Goofy’s binoculars, revealing the experiences they could win at The Cabins at Disney’s Fort Wilderness Resort and on an Adventures by Disney trip to Wyoming. Each reveal translates the campaign’s adventure-inspired visual language into an immersive POV.
See full sweeps campaign
Senior Art Director + Creative Oversight: Maegan Williamson
Copywriter: Jack Lyons
WATCH THIS 3X...
We turned a familiar social behavior into a playful Member acquisition idea: watch the video three times to get more DVC magic in your feed. The concept taps into repeat views and algorithm culture, giving Non-Members a taste of the Member mindset.
Senior Art Director: Maegan Williamson
Copywriter/ACD: Hunter Fugate
MEMBER CRUISE ANNOUNCEMENT
To launch the 2027 Member Cruise on social, we created a celebratory animation that brought the itinerary to life and built excitement around booking. From there, we expanded the launch into a social ecosystem with follow-up graphics, “Add Yours” Story templates and custom Member Cruise stickers designed for Members to share throughout their trip.
Senior Art Director Maegan Williamson
Art Director: Jacob Hirsch
Copywriter: Alfie Ramriez
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